Search engine marketing for heating and air conditioning contractors
Heating and air conditioning companies could rely on print advertising and referrals in the past. The Yellow Pages really thrive. However those days are gone. Media has changed and you need to change with it.
Your potential customers are searching for your heating and air conditioning business online, and if you want to reach them, your business needs to be one of the first ones that they see in the Google search results. You also need to have a good star rating, but we will talk about that in another article. Organic search engine marketing is not faring well, because things have changed with Google
If you remember in the past the paid advertising only took up the top two positions. Each position was only three lines. Now the top four positions are paid advertising. Each of those can comprise seven or eight lines. That means if you’re number one for “ air conditioning repair”, no one is going to see you because you were 2/3 of the way down the page.
Frost heating and air has hired local search engine marketing Pro, Bob Rutledge, to redo their website and set up their pay per click advertising. This new website is the first product in a multi step process to bring their online marketing up to date.
Pay per click advertising for heating and air contractors
In many regards, marketing your company has actually gotten easier. The choices are fewer. The costs are more calculable. And measurable!
Gone are the days when buying media in the local newspaper, the local TV station, and the local radio ads. When used in conjunction with your website they can be used to build your brand. But long-format advertising is a complete waste of time and money.
For HVAC contractors, pay-per-click marketing, or PPC, is the best way to create more sales leads that have an immediate need. Frost Brothers Heating and Air will embark on a new pay per click advertising campaign managed by local search engine marketing expert, micromanaged media Incorporated. The owner of the company, Bob Rutledge has more than a decade of experience managing pay per click advertising, writing advertising copy, and measuring the return on investment.
Pay-per-click advertising is pretty straightforward. However all the variations and extension add-ons that can be done with pay-per-click advertising have made it so complicated, that the average person can’t do the job themselves. The cost of the keywords are high. You must have a great deal of experience writing ad copy to get people to click on it, a website that has a great user experience and conveys confidence, so that the client will then pick the phone up and give you a call. If any one of those objectives breakdown, you have wasted your time and money.
Imagine being able to change your advertising on a moment’s notice. Pay-per-click advertising allows you to do that. A/B testing, increasing bids for certain times of day, turning off ads in tirely when you’re booked up, are just a few of the benefits.
If you were looking for a search engine marketing expert, do not hesitate to contact Micromanaged Media at 678-460-7601 Visit LocalSem.pro now.